Alternative marketing thinking


Email Lives On

The 2009 Forrester Wave Report on Email marketing is out and the recession has done nothing to dent the impact of the medium, apparently. DM News reports that Email marketing is maturing, even though there is a whole lot more that can be done in this space. According to the report, the best Email players include – Responsys, ExactTarget, eDialogue, Acxiom, YesMail amongst others. More in DM News. The Forrester report is available on the Responsys site.


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