Alternative marketing thinking

iCONTRACT

China Vs Google

Umair Haque writes about the skirmish between China and Google and who will be the eventual winner. Umair, a champion of the 21st century and the post-industrialist era writes about Google’s refusal to play by China’s rules. “It’s not about having more; it’s about doing better. It’s not about protecting exports, pressuring buyers and suppliers, price discriminating against the powerless, and programming consumers to buy, buy, buy — it’s about making people, communities, and society authentically better off. It’s not about caring less — but caring more. It’s not about ruthlessness. It’s about mindfulness. Google, he believes, has taken the ethical high ground. An ethical edge operates at a higher economic level. It is concerned with what we sell, how profits are earned, and which authentic, human benefits “grow.” It’s a concept built for the economics of an interdependent world. More here.

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: