Alternative marketing thinking


Managing Yourself

A Peter Drucker classic from the HBR Archives. Managing Yourself. Success, as the master management guru writes, in the knowledge economy comes to those who know themselves – their strengths, their values and how they perform. Unlike in the past, where a person was born into a position or a line of work, we now need to know our strengths much better. For many of us trying to reach the highest levels of performance, Drucker writes, that it takes far more energy to improve from incompetence to mediocrity than to improve first-rate performance to excellence. By using techniques like feedback analysis, understanding our strengths, learning new things, understanding our values, where we belong, what should our contribution be, to understand the people we work with and most importantly managing the second half of our lives. Download and read the 10 page PDF here.


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