Alternative marketing thinking


Apple The Ad Network?

There’s been a bit of buzz in the blogsphere recently, with reports of Apple buying wireless adnetwork Quattro and getting into mobile based advertising of some sort. The Patently Apple blog then dug up some more on a patent that Apple has filed, that in some way takes advantage of the user’s location, and social networking. By linking in GPS, maps and user location, Apple will be able to push razor sharp localized communication to people who use the iPhone and iPad. There’s a whole lot more on what’s next with Apple on the Patently Apple blog.


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