Alternative marketing thinking

iCONTRACT

Boost Creativity By Linking The Right And Left Sides Of Your Brain

While there are many casual techniques for generating ideas, very few of them have passed the rigor of a scientific test. So this new one, published in Scientific American is getting some notice. The premise of this theory is that you can up your creativity by getting your right and left sides of your brain to work together. By getting research subjects to move their eyes to follow a target as it moved horizontally left to right for 30 seconds and increasing the cross-talk between the hemispheres, thereby increasing their creative output. Try the test out here.

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