10 Marketing Ideas That Changed The World
AdAge has looked back at the past 100 yeas and come up with a round up of the best marketing ideas that have changed the world. There are many familiar ideas in there. Egg shaped packaging for Leggs branded pantyhose, Absolut’s now famous bottle that started off a never ending series of print ads. Apple’s commercial of the century, Avis’s we try harder ad, United colours of Benetton, VW’s tell it like it is advertising, Subservient Chicken and Nike’s ubiquitous swoosh, for which they paid $35, apparently. Read the story here.