Alternative marketing thinking

iCONTRACT

Bring in the behavioural experts

Adrain Ho writes on the Zeus Jones blog on how we need to use less software engineering and more human behavourial understanding when building the new kinds of web platforms for brands. It is far easier, he thinks, to build an interface around which a community can develop, than it is to develop the ideas which will inspire and motivate a community’s members. Adrian’s post links into Ana Andjelic’s thinking around this topic, where she discusses the future of campaign vs platform approach. Where campaigns are shortlived, versus platforms go on and on. Or in this wonderful analogy, where advertising is compared to fireworks, and social media is akin to building a bonfire. Watch Adrian Ho speak on Social Media here.

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: