Alternative marketing thinking

iCONTRACT

What Gets Shared?

Interesting story in New York Times on the stories that get shared. According to a study done on the most email articles of the same paper by Warton researcher Jonah Berger, people preferred e-mailing articles with positive rather than negative themes, and they liked to send long articles on intellectually challenging topics. Perhaps most of all, readers wanted to share articles that inspired awe, an emotion that the researchers investigated after noticing how many science articles made the list. Read more in The Times.

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