Alternative marketing thinking

iCONTRACT

Curated Conversations

Toyota has been at the receiving end of some of the worst PR at the moment. And for a brand that’s not really been leading the social media revolution, they need to do some nifty backroom maneuvers online to limit the damage that the brand is going through. The Three Minds blog has some good advice on what all Toyota could do besides being active in social media. In a post titled Listening is not enough, Russ Hopinkson and Sarah Jo Sautter suggest that the Toyota Social Media team get active on Twitter. Set up a Twitter customer service channel specifically to answer customers’ questions about their vehicles. Even get the Toyota dealers to get on to the Twitter channel. Additionally, Toyota could get on to an open channel of conversation about the recall site, where people can post their views openly and get honest and open feedback. Read the whole post on the Three Minds Blog.

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: