Toyota has been at the receiving end of some of the worst PR at the moment. And for a brand that’s not really been leading the social media revolution, they need to do some nifty backroom maneuvers online to limit the damage that the brand is going through. The Three Minds blog has some good advice on what all Toyota could do besides being active in social media. In a post titled Listening is not enough, Russ Hopinkson and Sarah Jo Sautter suggest that the Toyota Social Media team get active on Twitter. Set up a Twitter customer service channel specifically to answer customers’ questions about their vehicles. Even get the Toyota dealers to get on to the Twitter channel. Additionally, Toyota could get on to an open channel of conversation about the recall site, where people can post their views openly and get honest and open feedback. Read the whole post on the Three Minds Blog.