Alternative marketing thinking

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Digital Overtakes Print

It happed in the UK last year. Now Forbes reports the same will happen in the US this year. A study by Outsell Inc reveals that U.S. advertisers are spending more this year on digital media than on print. Long predicted, this Madison Avenue milestone has finally arrived thanks to a 9.6% boom in digital advertising in 2010. As disrupting as this digital onslaught is to champions of print, the Outsell report has some surprising news for one old media category. Ad spending for magazines will rise this year by 1.9%, to $9.4 billion. That number reflects a spending boost of 4.2% for consumer titles and 1% for B2B. More in Forbes Magazine.

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