Alternative marketing thinking

iCONTRACT

Starbucks takes loyalty to Foursquare

The new local social network Foursquare is testing a new loyalty program with Starbucks. Visit any five separate Starbucks stores and you can get a barista badge on Foursquare. The coffee chain is still figuring out how to reward people for frequent visits. Chris Bruzzo, vice president for brand, content and online at Starbucks said that he is hoping to use Foursquare to provide meaningful prizes, like invitations to special events, photo sharing or online reputation scores, rather than give out free coffees to barista badge owners. More in the Times.

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