Alternative marketing thinking

iCONTRACT

Sing along with hertz

Contagious Magazine reports of a new Hertz USA campaign. The idea of creating an ad and then scouting around for an appropriate soundtrack seems increasingly outdated. There’s a clear shift in approach with smart brands, like Hertz, seeking more of a partnership from the start. This is a true category-busting strategy, eschewing traditional industry themes like quality of service and reliability which are more commonly associated with car hire advertising. Watch the spot here.

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