Alternative marketing thinking

iCONTRACT

Location Marketing. The New Point Of Purchase.

Kunur Patel writes in AdAge. Soon every website and service will be able to tell where you are, opening up the floodgates for location-based marketing and blurring the budget lines for advertisers. The potential of knowing when and where a consumer is — within privacy constraints, whenever those get hammered out — means thinking outside the interactive-advertising budget and dipping into other marketing disciplines’ coffers. The buckets that were so nicely separated between advertising and promotions are starting to fade in this new game. Using Bluetooth or newer technologies like geo-fencing, brands and marketers will be able sharply target consumers at the point of sale. Read more in AdAge.

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: