Alternative marketing thinking

iCONTRACT

Rise of the app entrepreneur.

There’s no debate on the fact that Apps are the future of content on the mobile phone and the web. So it is only fitting that many developers who have popped up to build apps are making it really big. BBC has an interesting story on the app entrepreneur. Take the case of Bolt Creative, the creators of Pocket God a popular game for the iPhone that costs 99 cents and has been downloaded by more than two million people. Like Pocket God more than 140,000 different iPhone applications have appeared since Apple opened its Apps Store on iTunes to outside developers in July 2008. And with more platforms opening up, the game is only going to get more interesting. In this story, how VC house Kleiner Perkins pledges $ 200 million for app developers.

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