Alternative marketing thinking


Seven Social Media Trends

ViralBlog has a short take on seven social media trends. While there are a few, oft heard ideas, there are others that practitioners need to take heed seriously. Like the fact that social media is not equal to free publicity. Big trend, writes Niels Bellaar, we see for the coming years is brands that hire specialized social media content managers; people that not only create a Facebook page and wait and see where it goes (we can tell you now: nowhere), but also actively create news around the brand, make (and keep) it interesting to follow a brand and answer questions. Another emerging area is the arrival of social shopping. Not something completely new in that sense, but an idea that gets even more powerful with a social component added to it. Dell has been experimenting with it. Read ViralBlog’s full list of trends here.


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