Trimessaging. Integrating email, social and mobile.
Tri-messaging is the proactive integration of three complementary marketing mediums to deliver more powerful results together. Adopting this approach is ensuring that messages are written, packaged, orchestrated and unleashed for e-mail, social and mobile channels. Tri-messaging is not just about crafting short messages that make people curious. Instead, it is about understanding how audiences prefer to engage, interact with, and discuss your brands. An example of tri-messaging is a subject line, tweet and mobile text. All three have common denominators: they’re easy to consume, they pique interest and they stimulate action. More in DM news. Also of interest, making direct mail and email to work together.