Alternative marketing thinking


News distributed through voice calls

Interesting story from Mobile about an initiative that attempts to help the millions of illiterates around the world. Gaon Ki Awaaz (Voice of the Village), being piloted in many parts of India where people are illiterate and electricity is at a premium. A twice-daily service of voice calls to subscriber mobile phones that offer 30 to 60 second clips on what’s happening in the world around them. More. Also of interest, Huffington Post now has a twitter edition.


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