Alternative marketing thinking

iCONTRACT

The future of tv is connected

While many people are talking about the death of TV in its current avatar, there are other actively working on its future. And the geeks in MIT are giving shape to one idea that some think will take TV into the networked world. Marie-José Montpetit, an invited scientist at MIT’s Research Lab for Electronics, has been working for several years on social TV–a way to seamlessly combine the social networks that are boosting TV ratings with the more passive experience of traditional TV viewing. Her goal is to make watching television something that viewers in different places can share and discuss–and to make it easier to find something to watch. Services like Hulu (not available in India) and Justin TV hope to be the new face of TV drawing a new generation of viewers who like to watch and stay connected all at the same time. Read the story in MIT Technology Review.

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