Alternative marketing thinking


New rules for advertising. Now go break them

Interesting post on the Faris Yakob blog, where he discusses a recent speech by CPB’s Alex Bogusky. Are brands stories? Is narrative and myth the key metaphor? Or – should a brand be thought of as a game? Is that a more relevant metaphor for today’s idea consumer? Whatever is conventional wisdom is unlikely to be that interesting. From Faris Yakob.


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