Alternative marketing thinking

iCONTRACT

New rules for advertising. Now go break them

Interesting post on the Faris Yakob blog, where he discusses a recent speech by CPB’s Alex Bogusky. Are brands stories? Is narrative and myth the key metaphor? Or – should a brand be thought of as a game? Is that a more relevant metaphor for today’s idea consumer? Whatever is conventional wisdom is unlikely to be that interesting. From Faris Yakob.

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: