Alternative marketing thinking


Is IT marketing’s biggest competitor?

Interesting question on Influx Insights based on a chart that shows how IT departments in companies have been able to get increased funding. IT expenditures have grown by an stounding 500% in the last 13 years according to an HBR story. And IT has even managed to get a seat on the board. Ed Cotton asks. How did IT prove its ROI and where did marketing fail? Good question.


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