Alternative marketing thinking

iCONTRACT

The Genius of Amazon.com

I have been watching the travails of a mum trying to buy her son a Beyblade stadium on her Facebook Page. After perhaps visiting at every possible brick & mortar store in town, she descended on eBay and triumphantly declared that she had found the item. Not too soon though. A few weeks later another post informed us that eBay had returned her money because they ran out of stock. Aggarhh!

Having a young son myself, I have been making discrete enquiries of the said item. I browsed through eBay, found the stuff and left it for another day. Yesterday, after eBay returned the money, I searched the web and found some stocks available on Amazon.

Once again, I did not buy the item. Browsed around and left. I have done this tonnes of times on many online sites including Amazon. But yesterday was different. A few hours later, there was this email in my inbox from Amazon. With a full listing of all the available Beyblades and accessories. With a pointer to more.

Now we are all aware of search marketing and contextual advertising. I think this is the next level. Dynamic content delivered discretely into inboxes the moment a marketer discovers that someone is looking. Once again this is not new. There are enough services that track clicks and nurture leads. Just that I had never received such an accurate and timely eMail from anyone like this. And I have been logged into Amazon like forever.

It somehow felt new. A lot more intuitive and personal. Perhaps a lot of us have experienced it better. Yesterday I did.

And I may just buy the Beyblade stadium my son’s been dreaming about.

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One thought on “The Genius of Amazon.com

  1. Tina Datta on said:

    This is just one such instance that you experienced that hints on how important it have become to literally trail the consumer for possible future purchases. Moreover, Amazon is amazing! Great read!

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