Dear Nike, I am not a consumer…
I have been a Nike fan forever.
Just looked in the shoe rack and there are 5 pairs of Nikes of varying vintage there. I wear Nikes for work and play, my kids wear Nikes to school. Recently a pair that I use for my morning walk lost a rubber padding on the sole. So being a fan, I thought why not write to the company whose products I so love.
The email id put me off a bit. “email@example.com. While I do understand where the word comes from, I never think of myself as a consumer of anything. In Nike’s case, I am a fan, a believer, an advocate and more. I have a poster pinned up in my head from an old Nike campaign that goads me every morning, to wake up and run. It reads, “Either you ran today, or you didn’t”.
If I have to get in touch with Nike, alas, I have to come under the nomenclature “consumer”. I want to be a fan, perhaps a team member, a co-runner…
But I am only a consumer in their books. They have a section on their website under a link called consumer care policies. Care is a better word though. Policies, terrible…
All of this put a bit of doubt in my mind about my relationship with Nike, and since the mail was formatted, I shot it out.
Promptly comes an auto response from the server.
My relationship with Nike is coming apart 😦
P.S. To be fair to Nike. I did get my shoes repaired for free at the local Nike store.