Alternative marketing thinking

iCONTRACT

Unfriending: the new friending

I almost missed the one line status update as it trickled down my wall “spring cleaning my friend list”. Even when I saw it, I was sure I wouldn’t be among the ones cleaned out so I didn’t bother to check.

As days and weeks went by, I started to miss those updates. Auto posts from her subscriptions to astrology sites, odd pictures from late night parties, Farmville notifications. Nothing profound or insightful, yet enough to tell me we were still friends.

I have to admit I have been a lurker, a virtual fly on her virtual wall. Sent her birthday messages every year, early in the morning, without fail. Liked the odd post now and then, just so she knew I am around.Her pictures. Looked them up all, many times over.

And this is what I get in return. A virtual dumping!

Did she think I wouldn’t know? Hey I do now. Don’t know how long ago I was nixed. It hurts OK! It does, even now.

Is unfriending the new friending? Spring cleaning my friend list. Is there a meme of sorts out there that I missed out on?

I remember reading a month or so ago that Facebook was losing users in the US. It was later retracted though. How did she get to that. GigaOm? She doesn’t read that.

New evidence popped up again yesterday that the Facebook juggernaut maybe beginning to slow down. This time from Hitwise in the UK. Refuted again! Lies, damned lies and web statistics as Jemima Kiss wrote in her Guardian Blog.

So what happened to me? Has she been so unemployed recently to manicure their friend lists? Are there new taxes for having too many friends on a FB account? Has the monsoon brought in a new virus? Unfrienditis?

I Googled frantically. Nothing!

And then I noticed this little maroon button gleaming “1” on my Google+ toolbar. Intrigued, I clicked.

It was a notification from her. XYZ has added you in a circle.

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