Alternative marketing thinking

iCONTRACT

Archive for the category “Photography”

Ashes and Snow

Visually, aesthetically and ideologically brilliant; Gregory Colbert gave the world Ashes and Snow – his epic work. His collection capturing the symbiotic relationship that once existed between human beings and the animal kingdom. He uses this film to introduce the Animal Rights Foundation, where advertisers are encouraged to pay 1% of the total media buy for all ad campaigns that use animals.

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Don’t Take Stock

Some years ago there was this hilarious little episode of two competing brands, Gateway and Dell, using the same stock image for a campaign that broke around the same time. Looks like we have not learnt from our mistakes and continue to use stock images to pockmark marketing and advertising messages. So here is a little rant from the keeper of The Best Page in the Universe on nine reasons why we should not be using stock.

Graphic Design Vs Illustration Vs Photography

One of the reasons why photography is preferred over illustration in most advertising campaigns is that real pictures are more believable and perhaps more controllable. We are not saying this, but the editor of AIGAs Journal of graphic design Steve Heller. Then there is an interesting discussion over at Design Observer on the decline of illustration and rise of graphic design as a means of communication. Also check out the Graphic Design Manifesto.

Auto Photo Retoucher

There’s a new photo-sharing site. But that’s not the point, for $ 3.50 a month snapmania offers a unique online tool that allows users to upload multiple shots of the same subject. The intelligent software called Tourist Remover kicks in and does what the name suggests. Through comparison of the various shots, it removes all things uncommon like unwanted people in the background, cars, etc. to give you a clean picture just the way you want to remember it.

HIGH DYNAMIC RANGE IMAGING

Taking several normal photos of the same scene at different exposure levels and combining them, you create a surreal image with hyper-real colours and detail. Discover HDR photography at PingMag and Flickr.

Discover Flickr

Flickr is a digital photosharing site that is often cited as one of the early examples of Web 2.0. Here users and visitors can tag images so that the Filckr search engine can throw up more precise search results.

Discover Flickr

Flickr is a digital photosharing site that is often cited as one of the early examples of Web 2.0. Here users and visitors can tag images so that the Filckr search engine can throw up more precise search results.

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